Lesson/Project Description
For this lesson, students will be taking on the duties of an advertising artist. As an artist who works in advertising, it is important to create multiple forms of advertisement. Through taking on this role, students will work to create 2 forms of advertisement for their finished art and the end of the year art exhibit. The first form of advertisement will be a scripted video invite to advertise the end of the year art exhibit to the students parents. This video invite will be accompanied by a hand drawn invitation advertisement. After these are finished, they will be given to students parents to let them know about our big exhibit.
Essential Understandings
Inquiry/Learning Targets
Key Concepts
Technology, Advertisement, Reflection
Skills
Script writing, presenting
Art Focus
creating pieces of art that also serve as an invitation/advertisement
Literary Focus
New Vocab: advertisement, invitation, invites, exhibit, videography
Literacy will be integrated with: verbal piece of the video invitation, written piece for the physical invitation discovery for the discovery board.
Documentation
This week's art experience may have been the most simple of them all. It was all focused around the end of the year student art show and developing a way for the students to creatively let their parents know about it. To do so, the students were asked to develope a script together as a class. This script was structured in a fill in the blank manner so that students could personalize it as they see fit.
For this lesson, students will be taking on the duties of an advertising artist. As an artist who works in advertising, it is important to create multiple forms of advertisement. Through taking on this role, students will work to create 2 forms of advertisement for their finished art and the end of the year art exhibit. The first form of advertisement will be a scripted video invite to advertise the end of the year art exhibit to the students parents. This video invite will be accompanied by a hand drawn invitation advertisement. After these are finished, they will be given to students parents to let them know about our big exhibit.
Essential Understandings
- Artists use technology to create advertisements for an audience
- I can use technology to make an advertisement for my parents to see
- Artists reflect on their art after it is finished
- I can talk about all of my finished art pieces from throughout the school year
Inquiry/Learning Targets
- Using a video camera, SWBAT construct a video in which they explain their work from the semester, which will inform their parents of the end of the year art exhibit. (Blooms: Creating, Standards: Create, GLE: Use familiar symbols and basic media to identify and demonstrate characteristics and expressive ideas of art and design, Art Learning: Materials/Techniques, Literacy, Technology)
- I can use a video camera to make video invite for my parents
- Using art materials, SWBAT create a physical invitation for the end of their exhibit that expresses their art from the semester. (Blooms: Create, Standards: Create, GLE: Use familiar symbols and basic media to identify and demonstrate characteristics and expressive ideas of art and design, Art Learning: expressive features and characteristics of art, Literacy)
- I can use art materials to make a physical invitation that shows my art
- After a discussion and presentation, SWBAT identify key aspects of successful advertisement. (Blooms: Remembering - Standard: Comprehend - GLE: The identification of characteristics and expressive features in works of art and design help to determine artistic intent and purpose - Art Learning: Historical/Multicultural Content.)
- After a discussion and presentation, SWBAT create a customized script for their video invitation. (Blooms: applying - Standard: Comprehend - GLE: Artists make choices that communicate ideas in works of art - Art Learning: conceptual/ideation/personal grounding - Literacy.)
- After creating both a physical and video invitation, SWBAT share and discuss their artwork and the choices they’ve made. (Blooms: analyzing Standard: reflect - GLE: Artists, viewers, and patrons use the language of art to respond to their own art and the art of others - Art Learning: Critical Reflection/aesthetics/transfer - Literacy.)
Key Concepts
Technology, Advertisement, Reflection
Skills
Script writing, presenting
Art Focus
creating pieces of art that also serve as an invitation/advertisement
Literary Focus
New Vocab: advertisement, invitation, invites, exhibit, videography
Literacy will be integrated with: verbal piece of the video invitation, written piece for the physical invitation discovery for the discovery board.
Documentation
This week's art experience may have been the most simple of them all. It was all focused around the end of the year student art show and developing a way for the students to creatively let their parents know about it. To do so, the students were asked to develope a script together as a class. This script was structured in a fill in the blank manner so that students could personalize it as they see fit.
The script read as follows;
"Hello __(parent or guardian)__, I would like to invite you to __(the name the student has given the art show)__ at polaris on December 8th, 2016 before or after school. At the __(student art show name)__, you will see __(different art works including, portraits, paintings, cups, bowls, plates, and creatures)__. Hope you can make it! Love, __(student name)__" |
These scripts were written with the intentions of serving two different purposes:
After finishing the scripts, the students were asked to take a smaller piece of a paper and re-write their script, in their best hand writing, as a final copy. Then, once they had re-written the script, each student was asked to flip the paper over and decorate the front side by painting or drawing a compositional piece featuring their favorite art pieces from throughout this semester. These papers will serve as a physical reminder to invite the parents to the end of the year art show.
At the same time as working on their physical invitations, each student had the opportunity to work one on one with Joel or Lauren to develop and film a video in which they recite their script. This video will serve as an online invitation for the parents to see to remind them about the art show. (These can be viewed on the next art experience post.)
After finishing the scripts, the students were asked to take a smaller piece of a paper and re-write their script, in their best hand writing, as a final copy. Then, once they had re-written the script, each student was asked to flip the paper over and decorate the front side by painting or drawing a compositional piece featuring their favorite art pieces from throughout this semester. These papers will serve as a physical reminder to invite the parents to the end of the year art show.
At the same time as working on their physical invitations, each student had the opportunity to work one on one with Joel or Lauren to develop and film a video in which they recite their script. This video will serve as an online invitation for the parents to see to remind them about the art show. (These can be viewed on the next art experience post.)